For founders building brands that parents trust and the world loves.

A curated summit for founders of homegrown Indian kids' brands, the ones ready to grow without chasing, discounting or convincing.

Date
8 September 2026
Tuesday
Time
10:00 AM
onwards
Venue
The Club
Andheri, Mumbai
Why This Room Exists

Indian kids' brands are world-class in product and service.

And still losing the race for the Indian parent's wallet to international labels.

Not on quality. On story. On positioning. On the discipline of building a brand parents come back to, and quietly recommend.

This summit is one room, one morning, for the founders who are ready to stop being chosen second.

The barrier
You're not competing on product. You're competing on positioning.

The parents you want don't buy on features. They buy on trust, earned through story, community, and the architecture of the brand behind the product. That is the barrier this room is built to break.

A Quick Gut Check

You've done the hard part.

The product is good, and parents tell you so. Still, something's stuck.

Is your Instagram busier than your business?
Great reviews, repeat buyers, but sales that won't move?
Doing all the "right" things, yet growth still feels random?
Does the whole brand still run on your hustle?
Heard "ye kaunsa brand hai?" one too many times?
0 of 5 ticked
Tick the ones that sound familiar.

Ten seconds, and you will know whether this room is for you. Two or more, and it was built for you.

What You'll Take Away

Three questions. Three answers. One morning.

This is a working summit. You leave with clarity you can act on Tuesday, not notes you file away.

01
"What's really stopping my growth?"
Better Market Clarity

A working diagnostic on your own brand. Not a generic audit. The specific thing capping you, named rather than guessed. It is rarely the thing founders assume it is.

02
"How do I win stronger parent trust?"
Stronger Parent Trust

In the kids' category, parents don't simply buy a product. They trust a brand with a choice they are making for their child. What earns that trust, what quietly loses it, and how homegrown brands build it faster than the international labels they're up against.

03
"What's the right next step for my brand?"
The Right Growth Direction

The few moves worth your next 90 days, in the order to make them. What to act on this quarter versus what can wait a year, so growth stops feeling random.

Walk in stuck. Walk out with clarity, a plan, and your people.
The Day

One morning. Structured to move you.

10:00 AM
Registration & Welcome Coffee, name badges, and settling in. Founders trickle in and the room begins to form.
10:30 AM
Sessions Begin Neha and Darshan lead the working sessions. Positioning. Growth without heavy spend. The diagnostic workshop on your own brand. Not lectures, a room working together.
2:30 PM
Lunch & Open Networking The founders in the room over a curated lunch. The reason many will say they came, and the reason many will come back next year.
Bring One Thing.
Your brand's #1 growth question.
Your Hosts

Two founders. Three brands built. One room they've built for you.

Neha and Darshan Shroff have spent over three decades between them building brands that sell out, in weddings, in family experiences, and in the kids' ecosystem. This summit is what they wish existed when they were in your seat.

Neha Goenka Shroff
Neha Goenka Shroff
Brand Growth Strategist · Author
Co-Founder of Momente Weddings, Frolic Fields & The Experience Atelier

A Chartered Accountant with an MSc, who built her early career at PwC in London and UBS in London and New York before turning to brand growth. Fifteen years in, Momente Weddings still runs on eighty percent referral, the number she uses as her private definition of a premium brand.

Motherhood led to Frolic Fields, Mumbai's premier family festival, bringing together 10,000+ families and 100+ top brands. Her book The Sold Out Brand distils the method into a practical playbook for founders in the Indian kids' market.

At the summit, Neha leads the sessions on positioning, brand architecture, and the practical mechanics of building a brand parents come back to.

Darshan Shroff
Darshan Shroff
Co-Founder · Momente Weddings, Frolic Fields & The Experience Atelier

An MBA who began his career at JP Morgan and Barclays Capital across London and New York, before building three brands of his own. Darshan is the operational architect behind Momente Weddings, Frolic Fields and The Experience Atelier, the one who turns strategy into systems that actually run, and has executed brand experiences at scale with large on-ground teams.

At Frolic Fields, Darshan is the one holding the room together on edition day, the reason exhibitors return year on year, and the reason sponsors like ReeLabs, Surya Hospital, and Cello KidzBee sign on repeatedly.

At the summit, Darshan leads the sessions on operational scale, the systems, the discipline, and the founder trade-offs that separate a brand that grows from a brand that grows and holds.

If Neha names the path, Darshan builds the engine that walks it.
Recognition
Momente Weddings

Momente Weddings is an established luxury wedding planning brand, recognised for creating highly personalised celebrations for discerning families and positioned among the leading luxury wedding planners in the market.

5-Time Winner · WeddingSutra Influencer Awards
Platinum & Gold · 2021 to 2025
Featured In
Vogue IndiaElle IndiaArchitectural DigestCondé Nast TravelerLos Angeles TimesBrides TodayFemina
The Track Record
Frolic Fields
India's Only Curated Family Festival

The proof behind the room - Frolic Fields.

Frolic Fields is Neha and Darshan's live laboratory for understanding what makes families discover, trust and choose brands. Everything shared at the summit comes from building the platform firsthand, working closely with brands and engaging directly with the audience they want to reach.

10,000+
Families
Through the Gates
100+
Premium Brands
on the Floor
4 hrs+
Average Family
Dwell Time
2
Editions
Sold Out
The Film
The Brands Beside Us

The names that have backed the room we built.

A snapshot of the brands who have partnered with Frolic Fields, on the floor, on the stage, and behind the scenes.

ReeLabsSurya HospitalCello KidzBeeLotus DevelopersTeddyy DiapersC.P. Goenka International SchoolSuperbottomsEda BabyArettoUnimo
Frolic Fields Featured In
Mid-DayCurly TalesLifestyle AsiaGlitz MediaFM LiveCineBlitzAdGullyEVENTFAQSLocal SamosaLBB Mumbai
Voices

What people say about the rooms we've built before.

The Summit is new. But the discipline behind it, the curation, the audience, the way Neha and Darshan build a room, has been tested repeatedly, in front of founders who came back.

From the Kids' Brand Ecosystem

This is our third year being associated with Frolic Fields, and it has been an amazing experience everytime. An excellent, excellent platform. For brand conversion, it is amazing, and we look forward to being here again next year.

ReeLabs
Frolic Fields · Sponsor at every edition

This was the perfect platform to launch. Being here, seeing new moms, being able to answer their curiosity and helping them build the foundation of their children's skin is like a dream come true.

Eda Baby
Frolic Fields · Sponsor

We've been part of Frolic Fields for two editions, and we look forward to every future one, wherever in India they take it.

Aretto
Frolic Fields · 2-Year Exhibitor
From Momente Weddings Clients

Thank you so much Neha Darshan and the entire Momente team for putting together such a tremendous wedding From the smallest details to the overall experience, everything was handled so seamlessly and beautifully. Your effort, dedication, and passion truly reflected in every moment. You didn't just plan an event—you helped create memories we will cherish for a lifetime. Truly grateful for everything

Amit Goel
Goel Ganga Group

Thank you, Neha! It was a mind-blowing wedding. The Momente team made even our smallest requests happen. Everyone had only praises for the wedding. Neha, love you — you have to do my 20th anniversary wedding! Thanks to Tanvi and the entire Momente team.

Harsh Malpani
Malpani Group
The Room

Curated, not open.

Founders in the same fight, in the same room, for a morning that could not exist anywhere else.

If you're building a kids' product, a kids' service, a parenting-adjacent brand, this is your room. If you're at the stage where the product works and the growth needs the next unlock, this is your morning.

Why 100
Brands?

Because a room is only as good as the founders in it. The selection isn't velvet-rope theatre — it's what ensures the person beside you is as serious about their brand as you are about yours.

Register

The room fills fast.

A brief form, under a minute to complete. Registered founders receive confirmation on WhatsApp.

Claim Your Seat Now
Only 100 Founders · Free · By registration only